Client project · Tourism · Completed
Mountain railway in Austria
Who rides when? Usage analysis for a mountain railway
How is the mountain railway used, and by whom? From ticketing data we derived usage patterns, laid the groundwork for forecasting models and showed where marketing investment pays off.
Starting point
Every ticket sale leaves data behind. Together, these sales give a precise picture of who uses the railway and when. In day-to-day business that picture is rarely used, because the data stays in the ticketing system.
The railway wanted to know what this data reveals about its guests and how to plan marketing and offers more precisely.
What we did
- Ticketing data analysed for usage patterns: who rides when and how often.
- Deeper analyses built as a foundation for forecasting models, for example to estimate demand more accurately.
- Starting points for marketing investment derived: where does a euro of marketing budget have the most effect?
- Demo dashboard built on synthetic ticketing data. It shows the analysis without exposing real guest data and makes the results tangible for boards and partners.
Outcome
The railway can see how its offer is used and has a basis for deciding where marketing budget has the most effect.
The demo dashboard shows what the analysis can look like in day-to-day operations. Synthetic data makes it possible to discuss the solution openly without touching guests’ privacy.
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