In-house development · Tourism · In use
Platform for tourism organisations
Marketing intelligence for tourism websites
Which page brings guests, where is the potential, and what should happen next? Our platform combines website, search and performance data for every single page and derives verifiable recommendations from it.
Starting point
Tourism organisations run large websites with many pages: offers, attractions, events, accommodation. The data about them sits in different tools, each with its own view and its own metrics.
What is missing is the overview: which pages work, where is the potential, and what comes first? Marketing teams spend a lot of time collecting numbers instead of using them.
What we did
- Data from web analytics, search engines, load time measurement and our own crawling combined for every single page.
- Assessment of where a page has additional search potential, so teams know where effort pays off most.
- Automated checks of the WCAG accessibility criteria that can be tested by machine.
- AI-generated recommendations that can be traced back to concrete data and verified. No black box: every recommendation shows what it is based on.
Outcome
The platform is in use. Marketing teams see where their website has potential and get traceable next steps instead of yet another report.
It shows how we work: bringing data from many sources together, presenting it clearly and connecting it with AI so people can check the results and act on them.
More projects
Our own operations
A sovereign company platform instead of many cloud subscriptions
Files, knowledge, chat, passwords and code in one secure place, self-hosted in an EU data centre with a single login. We run ourselves what we recommend to clients.
Our data platform
A data lakehouse from raw file to KPI
Our data passes through three stages: raw, cleaned, ready for analysis. The pipelines run automatically and traceably. We use the same pattern when planning data platforms for clients.
Our website and client acquisition
Marketing and sales in one system
Our website, content planning, newsletter and self-checks work hand in hand. AI suggests topics and drafts, the team decides and approves.
Ready to turn your data into a competitive advantage?
Schedule a free 30-minute consultation. No commitment, just clarity.
30 minutes · free · no commitment · confidential