alpLytics

Your data. Made actionable.

All projects

In-house development · Cross-industry · In use

Our website and client acquisition

Marketing and sales in one system

Our website, content planning, newsletter and self-checks work hand in hand. AI suggests topics and drafts, the team decides and approves.

Starting point

Marketing in a small team means many channels and little time. Content has to be planned, written, reviewed and published, and enquiries from the website should reach the right person quickly.

With separate tools and spreadsheets, things easily get lost. We wanted one system where everything comes together and AI supports the team without taking decisions away from it.

What we did

  • Bilingual website with its own content management.
  • Content engine: topic planning, AI drafts with automated quality checks and team approval. Nothing goes out without approval.
  • Newsletter with confirmed sign-up (double opt-in), GDPR-compliant.
  • Self-checks on data maturity and analytics with automated evaluation.
  • Notifications to marketing and sales whenever something needs doing.

Outcome

The team works in one shared system instead of many lists. Content only goes out after approval, and enquiries reach the responsible person immediately.

AI does the legwork while responsibility stays with the team. That is how we use AI with clients, too.

Ready to turn your data into a competitive advantage?

Schedule a free 30-minute consultation. No commitment, just clarity.

30 minutes · free · no commitment · confidential